About Us
introducing the team who've been serving scoops of creativity since day one.
Who Are We?
Ice Cream Uploads, or “ICU,” is a live‑streaming and content studio built by a tight‑knit crew of creators who actually love what they do.
We’re a mix of personalities, playstyles, and pure chaos in the best way, covering every corner of gaming so nobody gets left out!
Whether you’re here for sweaty uncompetitive moments, laid‑back vibes, or the kind of clips that live rent‑free in your head, ICU is the place where it all comes together.
Graham Day - Founder
ICU started as a creative outlet – a place to play, experiment, and make the kind of gaming content I wanted to see more of. Over time, it grew into something with its own personality, community, and momentum.
I’ve spent over 15 years working in games, across everything from live broadcasts and casting esports finals to creative and experiential content. ICU was originally a space to sharpen those skills and somewhere along the way, it took on a life of its own.
Today, we get to call some of the global gaming brands, publishers, and people that we’ve admired for years our friends, collaborating on content that’s fun, honest, engaging, and rooted in a genuine love for games – and we’re excited about where it goes next.
Bibby - Content Creator
After joining the team in 2018, I’ve had the chance to work across a huge range of projects throughout the ICU landscape.
From helping pull together the biggest European PUBG Console tournament, to somehow ending up as the poster boy on Twitch for a day during the launch of PGA Tour 2K21, I’ve played my part in pushing ICU’s profile far beyond the streaming space.
My ICU journey started nearly a decade ago - but I’m only just getting warmed up…
Craig Pitt - Graphic Designer
With over 20 years design experience and 10 in the games industry working with titles such as Metal Gear Solid, Silent Hill, eFootball and PUBG amongst others.
Being part of the ICU team in the background, I've worked on the design content of ICU creating branding, social content and stream assets as well as other bits as we continue to build the channel.
I did appear on some early ICU streams with one highlight being getting our first winner, winner chicken dinner on the console release of PUBG alongside Graham Day.